Joe Thacker

Founder & Chief Strategist

I grew up in Bow Island, a small town in rural, southern Alberta. I completed my undergrad at the University of Lethbridge and my MBA at Richard Ivey. I founded Fusion in late 2006 after working 8 years in strategy and analytics. It is an amazing time to be in analytics. It was not too long ago that most retailers won’t even have a research group or analytical group; fast forward to today, everyone is realizing that analytics is absolutely critical to a business' survival. It could not be a better time to have a career in analytics as companies like Fusion help transform leading-edge companies. What I love most about the job is working with very smart clients, learning from them, and helping them work through their problems by applying the Fusion approach, which we call “thinking in formulas.” I tell everyone that we are in the business of learning and solving problems, what could be more fun than that?

Favourite Fusion Expression:
"What is the question behind the question?"