Mike is a professional business leader with over 30 years experience in syndicated and custom marketing research with primary focus within the Canadian market. Before joining Fusion Analytics, Mike was the President of NPD Canada/Mexico, in that role he was responsible for the strategic and tactical direction of all NPD business in Canada and Mexico including retail and consumer services, delivering vital information and insights to the Technology, Home, Foodservices, and Fashion, Prestige Beauty and Toys industries. Mike was also at Nielsen Media Research where he was President of the Canadian business for 5 years where he was involved in the implementation of People Meter audience measurement in Canadian local markets managing Broadcast, Agency, and Cable companies at a senior level. He has appeared on Talk TV, Business News Network as an expert in media measurement, research and analyses. Mike has a Bachelor of Science Degree from the University of Western Ontario and Executive Development education from both Queens and Harvard. Mike is a past board member of the National Advertising Benevolent Society.